My Holistic Process

01

Strategy Phase

So you’ve taken the leap and have booked your branding project, yay!

At this point, you’ll fill out my Mindful Brand Strategy Client Workbook which will be the first step of getting real deep in your head. In the workbook, we go over your vision, purpose, goals, and more. With this extensive info, I am able to strategize and uncover your unique voice, exactly who your audience is, and how we can best connect with them. If we feel a 1:1 conversation is needed, that is included as well as follow up!

Next, I’ll dig deep into our session and create a Moodboard and custom Visual Brand Strategy for the direction of your brand design. The strategy includes priorities, values, ideal client, brand tone, differentiating factors and much more to make sure we’re both aligned with the vision moving forward into design phase.

02

Design Development Phase

Once the design strategy and moodboard is approved, I’ll start the visual exploration and concept development phase based on that direction.

After exploring multiple possibilities, I present the strongest design(s) to you in the form of a Concept Presentation PDF. You then receive 2 rounds of revisions to refine your concept of choice.

After final revisions and approval, I then design your in-depth Brand Guidelines PDF, which is a complex guide book (so you feel confident implementing your brand in real life).

03

Finalize & Launch

Now that your brand is wrapped up, I export your deliverables in a well-organized zip folder containing all of your brand elements. Once final payment is made, your files will be delivered, and you will have a clear and effective brand identity and toolbox that is easy to use and competitively positions you in your niche, all while creating a lasting impact with your audience. CHEERS!

Time to celebrate your new mindfully-crafted brand!